SEO Case Study

These things make a potential visitor like your website more and hopefully convert into contacting you. However, to be found, the search engines must like the website as well. There are certain search engine optimization techniques to implement (both on-page and off-page) to make the search engines like you also. For us these on-page techniques include the following:

 

• Page specific Titles / Descriptions / Content / Keyword tags / Permalinks (page name url) written within seo standards of length / duplication and with certain target market (not search engine) relevant keywords in mind and without keyword stuffing.

• Addition of robots.txt file

• Addition of .htaccess file (used for page speed, 301 redirects (avoid duplicate content) & 404 (page not found) redirects

• Addition to canonical tags to avoid duplicate content

• Addition of xml sitemap for submission to search engines

• Confirmation of no broken links (internal or external)

• Image Optimization (name, alt text, size) via Kraken or Tiny Png

• Implementation of gzip compression for page speed via server size settings if possible

• Implementation of code for Google Analytics and Google Webmaster Tools Verification.

• Ensuring the website is connected to social media via FB OG Tags and / or Google Plus tags with links to profiles.

• Ensuring the website is mobile friendly and renders correctly in all major browsers including mobile browsers (apple and android), IE8-Edge, Chrome, Firefox & Safari.

• Unless handwritten, code is subject to how the tool generates it.

 

We employ these techniques to the best of our ability considering the tool used to build this website.

 

Even though properly optimizing a WIX website can be very difficult, it comes with certain apps & plugins (free & paid) to help. In this case, WIX has an internal seo wizard / audit tool under site – site settings. Titles, Descriptions, Keywords, H1/H2 tags, xml sitemaps, robots.txt / .htaccess files, Google Webmaster Tools verification are all managed internally. Image compression is managed externally prior to upload. Google Analytics is a paid option. Additional SEO apps are available within the WIX app market. The results are below: